Rose Ayling-Ellis is helping to drive interest in learning sign language as she continues her Strictly Come Dancing journey towards the coveted glitterball.
The deaf actress and star of EastEnders created history on the BBC One show on Saturday when, with partner Giovanni Pernice, they racked up a maximum four tens from the judges, the earliest 40 in the history of the show.
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Data collected after the couple’s performance the previous week, a Viennese waltz that incorporated British Sign Language (BSL) in the routine and which saw them bag their first ten of the series, showed UK searches for sign language rose by 488 per cent.
Analysis of Google Trends by CasinaGrounds.com revealed that search volume for “learn sign language” rocketed by 1,011 per cent in the space of three hours on Saturday, October 23, when Strictly was on air.
(Image: BBC / PA)
Commenting on the data on Strictly’s companion show It Takes Two, Rose said: “That’s the whole point of why I’m doing this.”
The abbreviation BSL saw a 221 per cent increase in search volume after Rose and Giovanni performed their dramatic storytelling waltz, the first time BSL was included in the choreography on Strictly in 17 years.
A spokesperson for CasinoGrounds.com said: “This analysis has shown that Rose is really making an impact through her appearance on UK televisions every weekend.
“This data not only shows that the British public are taking more of an interest in British Sign Language but are also wanting to actively learn sign language themselves as a result of Rose’s time on Strictly.
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“The incorporation of sign language into the choreography highlights the growing representation of the deaf community on our screens.
“Not only will this hopefully give confidence to people just like Rose, but also educate viewers on British Sign Language and the importance of communication.”
Rose has previously stated that she wants to “move along” the conversation regarding deaf people and their enjoyment of music.
East Riding College at Beverley runs British Sign Language courses that are always over-subscribed.
A spokesperson for the college said: “It is definitely one of our most popular part-time courses.
“Our last intake was September and obviously this was before Strictly started, it’s a course that is always very, very popular regardless.
“We run Level 1 and Level 2 courses and people can apply and enrol when the courses become available.”
To find out about BSL introductory courses and Level 1 and 2 certification courses, visit the East Riding College website or call 0345 120 0044 for more information.
(Image: Vicky Matthers/VM photography)
Rose and Giovanni performed an ice-cool tango for Halloween week to take them through to week seven of the popular dancing show.
Rose tweeted: “Thank you so much for all of your interest in learning BSL.
“I cannot believe the Google search for learning sign-language has increased by 488 per cent – AMAZING.
“Please look for a course which is taught by deaf tutors. Just be aware that BSL and Makaton are not the same. BSL is the language that deaf people use and Makaton is a communication tool.”
She included the link bslcourses.co.uk to find deaf led BSL courses.
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