June 5, 2023

New Vintage Watches In The Hodinkee Shop – HODINKEE

When faced with lesser-known, but high-value prop brands like Mulco, I often wonder who it was that picked it out of the watch case at a jewelry or department store. Maybe it was the styling of the numerals and the larger case that caught the shopper’s eye or perhaps they liked the idea of having a stopwatch on their wrist and just didn’t care about the brand name. I, however, like to think that this person knew what they were looking at. The saw the similarities to other, more expensive watches in the case and dial, and dug further to find out that there was some serious watchmaking going on inside this little beast. Unfortunately, this was not the case, and what’s even more unfortunate is that we’ll never know why this was purchased. Anyway, check out this mid-century marvel right here.

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