May 29, 2023
Asda criticised for ’embarrassing’ sign language video as customers say staff are getting it ‘wrong’ – Leeds Live

Asda criticised for ’embarrassing’ sign language video as customers say staff are getting it ‘wrong’ – Leeds Live

Asda came under fire after releasing a video to Instagram, showing various staff signing the phrase ‘can I help you’.

The Leeds-based supermarket giant faced criticism that some of the signing included in the video was incorrect and meant that some customers struggled to understand the clip.

The clip was first posted two days but has since been taken down twice on their Instagram after comments flooded in.

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Asda captioned the video with the thought behind the clip, writing: “We’ve been proud supporters of #PurpleTuesday for a number of years and we’re continuously working towards improving our customers’ experience.

“This year, we’re taking our support to a new level by sponsoring Purple 365.

(Image: Asda/Our_Asda/Instagram)

“Purple 365 id a monthly subscription to learning that improves understanding and practical approaches to support people with a disability.

“Colleagues will be able to access these sessions for free.”

But those responding were frustrated with the incorrect signing, with one writing: “No, no, no.

“THIS IS NOT SIGN LANGUAGE. Your signs are wrong. Embarrassing. Remove this video immediately.”

More comments disappeared along with the original post
(Image: Asda)

Another commented: “I struggled to understand this and I use sign language every day.”

The video has since been removed from social media, but an Asda spokesperson said: “As part of our support for Purple Tuesday we are encouraging our colleagues to learn key phrases that may be helpful when communicating with members of the deaf and hard of hearing communities.

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“Whilst we understand some of the BSL in the video was a little rusty we hope that this shows that colleagues are trying their best to support customers with additional needs.

“We always listen to our customers feedback and to avoid any confusion we have removed the video.”

They also said that extra training is being carried out with over 85,000 colleagues to help better disabled customers through the Hidden Disabilities Sunflower Scheme

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